Rankings

Biggest U.S. trademark owners, 2012

The 100 owners that filed the most U.S. trademark applications in 2012. Together they filed 11,118 of the 317,037 applications that year (3.5%).

Who the top filers of 2012 are

Based inOwners in the top 100ApplicationsRegistered
United States828,84552%
China, individuals00–
China, companies00–
Elsewhere182,27352%

43 of the 100 were not in the 2011 top 100; the highest-placed newcomers are Born This Way Foundation (25), HEB GROCERY COMPANY, LP (26), Microsoft Corporation (27). The biggest climber is HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P., from 70 to 18.

Counts are distinct applications with a filing date in 2012, grouped by the owner name and address on record, so one business filing under several names appears more than once. "Registered" means a registration has issued. Source: USPTO daily trademark files.

Top 100: 2012 filings

# Owner Location Type 2012 filings
1 MATTEL INC. HAWTHORNE, CA Company 838
2 Disney Enterprises, Inc. Burbank, CA Company 309
3 NOVARTIS AG BASEL, CH Company 294
4 BALLY GAMING, INC. LAS VEGAS, NV Company 245
5 JOHNSON & JOHNSON – Company 218
6 The Procter & Gamble Company Cincinnati, OH Company 215
7 BRISTOL-MYERS SQUIBB COMPANY NEW YORK, NY Company 214
8 TWENTIETH CENTURY FOX FILM CORPORATION LOS ANGELES, CA Company 203
9 L'Oreal USA Creative, Inc. New York, NY Company 199
10 Samsung Electronics Co., Ltd. Suwon City, Kyung Ki Do, KR Company 191
11 MONSTER, INC. BRISBANE, CA Company 185
12 SOCIETE DES PRODUITS NESTLE S.A. CH-1800 VEVEY, CH Company 184
13 TARGET BRANDS, INC. MINNEAPOLIS, MN Company 181
14 GLAXO GROUP LIMITED Brentford, Middlesex, GB Company 174
15 SG GAMING, INC. LAS VEGAS, NV Company 167
16 A&E TELEVISION NETWORKS, LLC New York, NY Company 166
17 DISCOVERY COMMUNICATIONS, LLC SILVER SPRING, MD Company 165
18 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P. HOUSTON, TX Company 159
19 ELI LILLY AND COMPANY – Company 150
20 L'OREAL – Company 147
21 ADVANCE MAGAZINE PUBLISHERS INC. NEW YORK, NY Company 140
22 AINSWORTH GAME TECHNOLOGY LIMITED NEWINGTON NSW 2127, AU Company 134
23 LG ELECTRONICS INC. SEOUL, KR Company 133
24 BOEHRINGER INGELHEIM INTERNATIONAL GMBH D-55216 INGELHEIM AM RHEIN, DE Company 126
25 Born This Way Foundation New York, NY Company 120
26 HEB GROCERY COMPANY, LP SAN ANTONIO, TX Company 113
27 Microsoft Corporation Redmond, WA Company 113
28 THE WINE GROUP LLC RIPON, CA Company 113
29 Callaway Golf Company Carlsbad, CA Company 112
30 HASBRO, INC. PAWTUCKET, RI Company 112
31 Columbia Insurance Company Omaha, NE Company 111
32 Sears Brands, LLC Hoffman Estates, IL Company 111
33 CONAIR CORPORATION STAMFORD, CT Company 108
34 SCRIPPS NETWORKS, LLC Knoxville, TN Company 107
35 IGT Reno, NV Company 106
36 Georgia-Pacific Consumer Products LP Atlanta, GA Company 105
37 TOPCO HOLDINGS, INC. ELK GROVE VILLAGE, IL Company 104
38 S.C. JOHNSON & SON, INC. RACINE, WI Company 103
39 CONOPCO, INC. Englewood Cliffs, NJ Company 101
40 Allstar Marketing Group LLC Elmsford, NY Company 100
41 WALGREEN CO. CHICAGO, IL Company 98
42 FRITO-LAY NORTH AMERICA, INC. PLANO, TX Company 97
43 OMS INVESTMENTS, INC. LOS ANGELES, CA Company 96
44 ANHEUSER-BUSCH, LLC ST. LOUIS, MO Company 95
45 PEPSICO, INC. PURCHASE, NY Company 95
46 H-E-B, LP SAN ANTONIO, TX Company 93
47 HENKEL CORPORATION MINNEAPOLIS, MN Company 93
48 VICTORIA'S SECRET STORES BRAND MANAGEMENT, INC. REYNOLDSBURG, OH Company 92
49 Warner Bros. Entertainment Inc. Burbank, CA Company 87
50 Konami Gaming, Inc. Las Vegas, NV Company 85
51 HOME BOX OFFICE, INC. NEW YORK, NY Company 84
52 LIGHT & WONDER, INC. LAS VEGAS, NV Company 82
53 VIACOM INTERNATIONAL INC. NEW YORK, NY Company 81
54 MARS, INCORPORATED MCLEAN, VA Company 77
55 SOURCE INTERLINK MAGAZINES, LLC NEW YORK, NY Company 77
56 AMAZON TECHNOLOGIES, INC. SEATTLE, WA Company 73
57 DIAGEO NORTH AMERICA, INC. New York, NY Company 73
58 NISSAN JIDOSHA KABUSHIKI KAISHA – Company 73
59 WAL-MART STORES, INC. BENTONVILLE, AR Company 73
60 AGS LLC LAS VEGAS, NV Company 71
61 TELEVISA S.A. DE C.V. RIO TIBER 85, MX Company 71
62 RECKITT BENCKISER LLC PARSIPPANY, NJ Company 70
63 SKECHERS U.S.A., INC. II MANHATTAN BEACH, CA Company 70
64 Whole Foods Market IP, L.P. Austin, TX Company 70
65 ABERCROMBIE & FITCH TRADING CO. NEW ALBANY, OH Company 69
66 ADVENTIST HEALTH SYSTEM/SUNBELT, INC. ORLANDO, FL Company 69
67 CARGILL, INCORPORATED MINNEAPOLIS, MN Company 68
68 GOOGLE INC. MOUNTAIN VIEW, CA Company 68
69 SPIN MASTER LTD. Toronto, Ontario, CA Company 68
70 DC COMICS Burbank, CA Company 67
71 PROJECT MIRACLE, LLC New York, NY Company 67
72 ZYNGA INC. San Francisco, CA Company 67
73 E. & J. GALLO WINERY – Company 66
74 WESTERN HOLDINGS, LLC CHEYENNE, WY Company 66
75 GOOGLE LLC MOUNTAIN VIEW, CA Company 65
76 TELEVISION FOOD NETWORK, G.P. New York, NY Company 65
77 Weiss, Bob New York, NY Individual 65
78 STRYKER CORPORATION KALAMAZOO, MI Company 64
79 T-MOBILE USA, INC. BELLEVUE, WA Company 64
80 Ty Loke, LLC New York, NY Company 64
81 ACTIVISION PUBLISHING, INC. SANTA MONICA, CA Company 63
82 CELLCO PARTNERSHIP BEDMINSTER, NJ Company 63
83 GENERAL ELECTRIC COMPANY – Company 62
84 The Cartoon Network, Inc. Atlanta, GA Company 62
85 AMERICAN INTERNATIONAL GROUP, INC. New York, NY Company 61
86 BARILLA G. E R. FRATELLI - SOCIETA PER AZIONI PARMA, IT Company 61
87 KING KOIL LICENSING COMPANY, INC. ST. PAUL, MN Company 61
88 Playtika Ltd. IL Company 61
89 SUNBEAM PRODUCTS, INC. Atlanta, GA Company 61
90 TRACFONE WIRELESS, INC. MIAMI, FL Company 61
91 SANOFI Paris, FR Company 60
92 SAZERAC BRANDS, LLC Louisville, KY Company 60
93 UHS OF DELAWARE, INC. KING OF PRUSSIA, PA Company 60
94 CHURCH & DWIGHT CO., INC. PRINCETON, NJ Company 59
95 TRANSFORM SR BRANDS LLC Hoffman Estates, IL Company 59
96 COLGATE-PALMOLIVE COMPANY NEW YORK, NY Company 58
97 DREAMWORKS ANIMATION L.L.C. GLENDALE, CA Company 58
98 HARRIS PUBLICATIONS, INC. NEW YORK, NY Company 58
99 THE COCA-COLA COMPANY ATLANTA, GA Company 58
100 THE HONEST COMPANY, INC. LOS ANGELES, CA Company 58

Other years

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