Who the top filers of 2012 are
| Based in | Owners in the top 100 | Applications | Registered |
|---|---|---|---|
| United States | 82 | 8,845 | 52% |
| China, individuals | 0 | 0 | – |
| China, companies | 0 | 0 | – |
| Elsewhere | 18 | 2,273 | 52% |
43 of the 100 were not in the 2011 top 100; the highest-placed newcomers are Born This Way Foundation (25), HEB GROCERY COMPANY, LP (26), Microsoft Corporation (27). The biggest climber is HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P., from 70 to 18.
Counts are distinct applications with a filing date in 2012, grouped by the owner name and address on record, so one business filing under several names appears more than once. "Registered" means a registration has issued. Source: USPTO daily trademark files.
Top 100: 2012 filings
| # | Owner | Location | Type | 2012 filings |
|---|---|---|---|---|
| 1 | MATTEL INC. | HAWTHORNE, CA | Company | 838 |
| 2 | Disney Enterprises, Inc. | Burbank, CA | Company | 309 |
| 3 | NOVARTIS AG | BASEL, CH | Company | 294 |
| 4 | BALLY GAMING, INC. | LAS VEGAS, NV | Company | 245 |
| 5 | JOHNSON & JOHNSON | – | Company | 218 |
| 6 | The Procter & Gamble Company | Cincinnati, OH | Company | 215 |
| 7 | BRISTOL-MYERS SQUIBB COMPANY | NEW YORK, NY | Company | 214 |
| 8 | TWENTIETH CENTURY FOX FILM CORPORATION | LOS ANGELES, CA | Company | 203 |
| 9 | L'Oreal USA Creative, Inc. | New York, NY | Company | 199 |
| 10 | Samsung Electronics Co., Ltd. | Suwon City, Kyung Ki Do, KR | Company | 191 |
| 11 | MONSTER, INC. | BRISBANE, CA | Company | 185 |
| 12 | SOCIETE DES PRODUITS NESTLE S.A. | CH-1800 VEVEY, CH | Company | 184 |
| 13 | TARGET BRANDS, INC. | MINNEAPOLIS, MN | Company | 181 |
| 14 | GLAXO GROUP LIMITED | Brentford, Middlesex, GB | Company | 174 |
| 15 | SG GAMING, INC. | LAS VEGAS, NV | Company | 167 |
| 16 | A&E TELEVISION NETWORKS, LLC | New York, NY | Company | 166 |
| 17 | DISCOVERY COMMUNICATIONS, LLC | SILVER SPRING, MD | Company | 165 |
| 18 | HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P. | HOUSTON, TX | Company | 159 |
| 19 | ELI LILLY AND COMPANY | – | Company | 150 |
| 20 | L'OREAL | – | Company | 147 |
| 21 | ADVANCE MAGAZINE PUBLISHERS INC. | NEW YORK, NY | Company | 140 |
| 22 | AINSWORTH GAME TECHNOLOGY LIMITED | NEWINGTON NSW 2127, AU | Company | 134 |
| 23 | LG ELECTRONICS INC. | SEOUL, KR | Company | 133 |
| 24 | BOEHRINGER INGELHEIM INTERNATIONAL GMBH | D-55216 INGELHEIM AM RHEIN, DE | Company | 126 |
| 25 | Born This Way Foundation | New York, NY | Company | 120 |
| 26 | HEB GROCERY COMPANY, LP | SAN ANTONIO, TX | Company | 113 |
| 27 | Microsoft Corporation | Redmond, WA | Company | 113 |
| 28 | THE WINE GROUP LLC | RIPON, CA | Company | 113 |
| 29 | Callaway Golf Company | Carlsbad, CA | Company | 112 |
| 30 | HASBRO, INC. | PAWTUCKET, RI | Company | 112 |
| 31 | Columbia Insurance Company | Omaha, NE | Company | 111 |
| 32 | Sears Brands, LLC | Hoffman Estates, IL | Company | 111 |
| 33 | CONAIR CORPORATION | STAMFORD, CT | Company | 108 |
| 34 | SCRIPPS NETWORKS, LLC | Knoxville, TN | Company | 107 |
| 35 | IGT | Reno, NV | Company | 106 |
| 36 | Georgia-Pacific Consumer Products LP | Atlanta, GA | Company | 105 |
| 37 | TOPCO HOLDINGS, INC. | ELK GROVE VILLAGE, IL | Company | 104 |
| 38 | S.C. JOHNSON & SON, INC. | RACINE, WI | Company | 103 |
| 39 | CONOPCO, INC. | Englewood Cliffs, NJ | Company | 101 |
| 40 | Allstar Marketing Group LLC | Elmsford, NY | Company | 100 |
| 41 | WALGREEN CO. | CHICAGO, IL | Company | 98 |
| 42 | FRITO-LAY NORTH AMERICA, INC. | PLANO, TX | Company | 97 |
| 43 | OMS INVESTMENTS, INC. | LOS ANGELES, CA | Company | 96 |
| 44 | ANHEUSER-BUSCH, LLC | ST. LOUIS, MO | Company | 95 |
| 45 | PEPSICO, INC. | PURCHASE, NY | Company | 95 |
| 46 | H-E-B, LP | SAN ANTONIO, TX | Company | 93 |
| 47 | HENKEL CORPORATION | MINNEAPOLIS, MN | Company | 93 |
| 48 | VICTORIA'S SECRET STORES BRAND MANAGEMENT, INC. | REYNOLDSBURG, OH | Company | 92 |
| 49 | Warner Bros. Entertainment Inc. | Burbank, CA | Company | 87 |
| 50 | Konami Gaming, Inc. | Las Vegas, NV | Company | 85 |
| 51 | HOME BOX OFFICE, INC. | NEW YORK, NY | Company | 84 |
| 52 | LIGHT & WONDER, INC. | LAS VEGAS, NV | Company | 82 |
| 53 | VIACOM INTERNATIONAL INC. | NEW YORK, NY | Company | 81 |
| 54 | MARS, INCORPORATED | MCLEAN, VA | Company | 77 |
| 55 | SOURCE INTERLINK MAGAZINES, LLC | NEW YORK, NY | Company | 77 |
| 56 | AMAZON TECHNOLOGIES, INC. | SEATTLE, WA | Company | 73 |
| 57 | DIAGEO NORTH AMERICA, INC. | New York, NY | Company | 73 |
| 58 | NISSAN JIDOSHA KABUSHIKI KAISHA | – | Company | 73 |
| 59 | WAL-MART STORES, INC. | BENTONVILLE, AR | Company | 73 |
| 60 | AGS LLC | LAS VEGAS, NV | Company | 71 |
| 61 | TELEVISA S.A. DE C.V. | RIO TIBER 85, MX | Company | 71 |
| 62 | RECKITT BENCKISER LLC | PARSIPPANY, NJ | Company | 70 |
| 63 | SKECHERS U.S.A., INC. II | MANHATTAN BEACH, CA | Company | 70 |
| 64 | Whole Foods Market IP, L.P. | Austin, TX | Company | 70 |
| 65 | ABERCROMBIE & FITCH TRADING CO. | NEW ALBANY, OH | Company | 69 |
| 66 | ADVENTIST HEALTH SYSTEM/SUNBELT, INC. | ORLANDO, FL | Company | 69 |
| 67 | CARGILL, INCORPORATED | MINNEAPOLIS, MN | Company | 68 |
| 68 | GOOGLE INC. | MOUNTAIN VIEW, CA | Company | 68 |
| 69 | SPIN MASTER LTD. | Toronto, Ontario, CA | Company | 68 |
| 70 | DC COMICS | Burbank, CA | Company | 67 |
| 71 | PROJECT MIRACLE, LLC | New York, NY | Company | 67 |
| 72 | ZYNGA INC. | San Francisco, CA | Company | 67 |
| 73 | E. & J. GALLO WINERY | – | Company | 66 |
| 74 | WESTERN HOLDINGS, LLC | CHEYENNE, WY | Company | 66 |
| 75 | GOOGLE LLC | MOUNTAIN VIEW, CA | Company | 65 |
| 76 | TELEVISION FOOD NETWORK, G.P. | New York, NY | Company | 65 |
| 77 | Weiss, Bob | New York, NY | Individual | 65 |
| 78 | STRYKER CORPORATION | KALAMAZOO, MI | Company | 64 |
| 79 | T-MOBILE USA, INC. | BELLEVUE, WA | Company | 64 |
| 80 | Ty Loke, LLC | New York, NY | Company | 64 |
| 81 | ACTIVISION PUBLISHING, INC. | SANTA MONICA, CA | Company | 63 |
| 82 | CELLCO PARTNERSHIP | BEDMINSTER, NJ | Company | 63 |
| 83 | GENERAL ELECTRIC COMPANY | – | Company | 62 |
| 84 | The Cartoon Network, Inc. | Atlanta, GA | Company | 62 |
| 85 | AMERICAN INTERNATIONAL GROUP, INC. | New York, NY | Company | 61 |
| 86 | BARILLA G. E R. FRATELLI - SOCIETA PER AZIONI | PARMA, IT | Company | 61 |
| 87 | KING KOIL LICENSING COMPANY, INC. | ST. PAUL, MN | Company | 61 |
| 88 | Playtika Ltd. | IL | Company | 61 |
| 89 | SUNBEAM PRODUCTS, INC. | Atlanta, GA | Company | 61 |
| 90 | TRACFONE WIRELESS, INC. | MIAMI, FL | Company | 61 |
| 91 | SANOFI | Paris, FR | Company | 60 |
| 92 | SAZERAC BRANDS, LLC | Louisville, KY | Company | 60 |
| 93 | UHS OF DELAWARE, INC. | KING OF PRUSSIA, PA | Company | 60 |
| 94 | CHURCH & DWIGHT CO., INC. | PRINCETON, NJ | Company | 59 |
| 95 | TRANSFORM SR BRANDS LLC | Hoffman Estates, IL | Company | 59 |
| 96 | COLGATE-PALMOLIVE COMPANY | NEW YORK, NY | Company | 58 |
| 97 | DREAMWORKS ANIMATION L.L.C. | GLENDALE, CA | Company | 58 |
| 98 | HARRIS PUBLICATIONS, INC. | NEW YORK, NY | Company | 58 |
| 99 | THE COCA-COLA COMPANY | ATLANTA, GA | Company | 58 |
| 100 | THE HONEST COMPANY, INC. | LOS ANGELES, CA | Company | 58 |