Free service
Free trademark monitoring: name & logo watch
A free brand watch: name and logo. Tell us the name you use (or plan to use), the classes it lives in and, if you have one, the logo. We re-scan every new U.S. and international trademark filing against them daily and email you when one looks too close. No account, no card, no "premium tier".
Start a watch
Step one is the check. Run the trademark availability check with your name, your classes and (optionally) your logo. The “Watch this brand” box under the verdict turns it into a daily watch of both. Logo only? Upload it here and choose “Watch this logo” on the results.
Run the check, then watch the brand →
How the watch works
- Tell us once. The name and its Nice classes are stored as typed. A logo is stored as three fingerprints plus a copy of the image for your manage page: a 64-bit perceptual hash of its structure, a CLIP embedding of what it depicts, and the text we can read inside it.
- Confirm your email. One click. We then run the first full scan immediately and send you today's baseline (every mark already on file that clears our alert bar), so you know where you stand before any new filing appears.
- We scan daily. Each day's new USPTO and Madrid System filings are compared to your name in your classes and to your logo fingerprints. A name alerts when it is identical or strongly similar in one of your classes; a logo when it is a near-identical image or two engines agree strongly. Loose look-alikes stay out of your inbox.
- One email a week, only if needed. Alerts are batched into a single weekly summary with the logo, the mark, the owner, the filing date and a link to the record. No alerts, no email.
Why watch a logo at all?
A registered trademark is not self-enforcing. The USPTO will refuse a later application that is confusingly similar to yours only if the examining attorney spots it, and examiners search words, not images, far more effectively. A logo that copies your shape under a different name typically sails through examination. Your window to do something cheap about it is the 30-day opposition period after publication; miss it and you are into cancellation proceedings or litigation.
Commercial watch services charge from roughly $30 to several hundred dollars a month per mark for this. Most of what they deliver for logos is the same image comparison we already run for the logo similarity search, so we run it for you for free.
What counts as “too close”
- Near-identical image (perceptual-hash distance of a few bits): a copy, a recolour, a re-export of the same artwork.
- Two engines in strong agreement, for example the same composition (hash) and the same word inside it (OCR), or the same subject drawn a different way (CLIP) with matching text.
- What does not alert: a lone moderate score from one engine. Those matches appear in the interactive search, where you can judge them; they are not worth an email.
Coverage
Data scope: USPTO applications and registrations with a design element (3,783,928 logo images) and international registrations under WIPO's Madrid System (275,753 with logo images, growing daily as the feed lands). Both registers are checked by image structure, by what the image depicts, and by the wording read from your logo matched against each mark's registered text. Marks filed directly at the EUIPO and unregistered, common-law logos are not covered.
Questions
What does the brand watch actually check?
Every day we take the new trademark filings published by the USPTO and the international (Madrid System) register, and compare their logo images to yours with three independent engines: a perceptual hash for pixel structure, a CLIP embedding for semantic look-alikes (a different drawing of the same idea), and OCR for the wording inside the logo. You are alerted only when a filing clears our alert-grade bar: a near-identical image, or two engines in strong agreement.
Is it really free? What is the catch?
It is free, with no account, card or trial period. You can watch up to 10 logos per email address. We make the service free because the data pipeline already exists for our logo similarity search; the watch is the same scan, run daily.
How fast will I hear about a conflicting filing?
New filings are scanned daily and alerts are batched into one summary email a week. Trademark timelines are measured in months (a U.S. application is not even examined for several months after filing), so a weekly cadence loses nothing and keeps your inbox quiet. If nothing crosses the bar, we do not email you at all.
What happens right after I confirm?
We run a first full scan immediately and email you what already exists on the register that is close to your logo: today's baseline. From then on you only hear about new filings, so you are never told an old registration is "new".
Which registers are covered?
U.S. applications and registrations with a design element (3,783,928 logo images) and international registrations under the Madrid System (275,753 with logo images, growing daily). Marks filed directly at the EUIPO and unregistered, common-law logos are not covered.
Is an alert a legal opinion?
No. Visual similarity is one factor in a likelihood-of-confusion analysis; the goods and services, the channels of trade and the strength of your mark matter as much. Treat an alert as the signal to show the filing to a trademark attorney, and to consider an opposition or a letter before the window closes.
Can I stop the watch?
Any time. Every email carries a one-click unsubscribe, and the manage link pauses or deletes individual watches. Signed-in users manage watches from their account page.
Already registered? The renewal tracker reminds you before your own maintenance deadlines.