Who the top filers of 2025 are
| Based in | Owners in the top 100 | Applications | Registered so far |
|---|---|---|---|
| United States | 55 | 5,339 | 21% |
| China, individuals | 12 | 743 | 95% |
| China, companies | 7 | 369 | 87% |
| Elsewhere | 26 | 1,826 | 42% |
12 of the top 100 are individual people with an address in China, not companies. Between them they filed 743 applications in 2025, often dozens each for invented words with no meaning in English. That pattern is typical of sellers who need a registered brand to sell on online marketplaces such as Amazon, where a trademark, even a pending application, unlocks brand protection tools. How this changed since 2016, and how these applications fare. 95% of their 2025 applications have registered so far, against 29% for the rest of the top 100: coined words rarely clash with an earlier mark, so they pass examination quickly.
67 of the 100 were not in the 2024 top 100; the highest-placed newcomers are Allseason IpCo, LLC (4), Dr. Christina Rahm, LLC (10), TOYOTA JIDOSHA KABUSHIKI KAISHA (17). The biggest climber is JYP ENTERTAINMENT CORPORATION, from 98 to 13.
Counts are distinct applications with a filing date in 2025, grouped by the owner name and address on record, so one business filing under several names appears more than once. "Registered" means a registration has issued. Source: USPTO daily trademark files.
Top 100: 2025 filings
| # | Owner | Location | Type | 2025 filings |
|---|---|---|---|---|
| 1 | LIGHT & WONDER, INC. | LAS VEGAS, NV | Company | 313 |
| 2 | Games Global USA Inc. | Dover, DE | Company | 302 |
| 3 | L'Oreal USA S/D, Inc. | New York, NY | Company | 189 |
| 4 | Allseason IpCo, LLC | Las Vegas, NV | Company | 188 |
| 5 | E. & J. Gallo Winery | Modesto, CA | Company | 184 |
| 6 | Walmart Apollo, LLC | Bentonville, AR | Company | 176 |
| 7 | L'OREAL | – | Company | 175 |
| 8 | Aristocrat Technologies, Inc. | Las Vegas, NV | Company | 159 |
| 9 | IGT | Reno, NV | Company | 157 |
| 10 | Dr. Christina Rahm, LLC | Brentwood, TN | Company | 154 |
| 11 | King Show Games, Inc. | Minnetonka, MN | Company | 152 |
| 12 | Ghost Global LLC | Nashville, TN | Company | 143 |
| 13 | JYP ENTERTAINMENT CORPORATION | Seoul, KR | Company | 131 |
| 14 | MATTEL, INC. | EL SEGUNDO, CA | Company | 130 |
| 15 | Glaxo Group Limited | Stevenage, GB | Company | 114 |
| 16 | Eli Lilly and Company | Indianapolis, IN | Company | 108 |
| 17 | TOYOTA JIDOSHA KABUSHIKI KAISHA | TOYOTA-SHI, AICHI-KEN, JP | Company | 108 |
| 18 | Bristol-Myers Squibb Company | Princeton, NJ | Company | 107 |
| 19 | Gannett Ventures LLC | Pittsford, NY, US | Company | 107 |
| 20 | Aristocrat Technologies Australia Pty Ltd. | North Ryde, NSW, AU | Company | 106 |
| 21 | AGS LLC | LAS VEGAS, NV | Company | 103 |
| 22 | LG H&H Co., LTD. | KR | Company | 103 |
| 23 | Three Hearts Products, LLC | Chicago, IL | Company | 99 |
| 24 | Tub Works LLC | Dover, DE | Company | 98 |
| 25 | FRIDABABY, LLC | Miami, FL | Company | 97 |
| 26 | Universal City Studios LLC | Universal City, CA | Company | 97 |
| 27 | Amazon Technologies, Inc. | Seattle, WA | Company | 95 |
| 28 | ONEBOOK LLC | SACRAMENTO, CA | Company | 93 |
| 29 | Euro Games Technology Ltd. | BG | Company | 91 |
| 30 | Pfizer Inc. | New York, NY | Company | 89 |
| 31 | Randolph Kennedy | Pearland, TX | Individual | 87 |
| 32 | Karsten Manufacturing Corporation | Phoenix, AZ | Company | 86 |
| 33 | THE WINE GROUP LLC | RIPON, CA | Company | 86 |
| 34 | Konami Gaming, Inc. | Las Vegas, NV | Company | 85 |
| 35 | World Wrestling Entertainment, LLC | Stamford, CT | Company | 85 |
| 36 | Live Nation Worldwide, Inc. | Beverly Hills, CA | Company | 80 |
| 37 | Zhiqu Li | Wenshan Autonomous Prefecture, CN | Individual | 78 |
| 38 | Kohler Co. | Kohler, WI | Company | 74 |
| 39 | ImmunityBio, Inc. | San Diego, CA | Company | 72 |
| 40 | Dongguan Huadi Trading Co., Ltd. | Dongguan , CN | Company | 71 |
| 41 | Jinxia Jiang | Zigong, Sichuan, CN | Individual | 70 |
| 42 | Linda Shaaban | Hoffman Estates, IL | Individual | 70 |
| 43 | UMG Recordings, Inc. | Santa Monica, CA | Company | 69 |
| 44 | Yiwei Zhang | Shenzhen, Guangdong, CN | Individual | 69 |
| 45 | Essential Solutions Co. | Houston, TX | Company | 68 |
| 46 | Rise to Nutrition LLC | Tempe, AZ | Company | 68 |
| 47 | SKNV LLC | Pompano Beach, FL | Company | 67 |
| 48 | ZITRO LABORATORY S.L.U. | ES | Company | 67 |
| 49 | Yuexiang Zeng | Longyan, Fujian, CN | Individual | 65 |
| 50 | MERCK SHARP & DOHME B.V. | HAARLEM, NL | Company | 63 |
| 51 | Xiaoting Liao | Xiamen, Fujian Province, CN | Individual | 63 |
| 52 | Ecolab USA Inc. | St. Paul, MN | Company | 62 |
| 53 | Novomatic AG | Gumpoldskirchen, AT | Company | 62 |
| 54 | Tarte, Inc. | New York, NY | Company | 62 |
| 55 | Xin Wang | Dalian, Liaoning, CN | Individual | 62 |
| 56 | Yong Liang | Guangxi, CN | Individual | 61 |
| 57 | Zhou Yaxi | Jiangxi Province, CN | Individual | 61 |
| 58 | Su, Liujuan | Wenzhou, Zhejiang, CN | Individual | 59 |
| 59 | DK CROWN HOLDINGS INC. | BOSTON, MA | Company | 57 |
| 60 | What Do You Meme, LLC | New York, NY | Company | 56 |
| 61 | ASTRA INTELLIGENCE PTE. LTD. | Singapore, SG | Company | 55 |
| 62 | Dengliang Huang | Wenshan City, Yunnan, CN | Individual | 55 |
| 63 | Google LLC | Mountain View, CA | Company | 55 |
| 64 | Maesa LLC | New York, NY | Company | 55 |
| 65 | Margaritaville Enterprises, LLC | Palm Beach, FL | Company | 55 |
| 66 | SharkNinja Operating LLC | Needham, MA | Company | 55 |
| 67 | LG Electronics Inc. | Seoul, KR | Company | 54 |
| 68 | Hangzhou Zhengwang Technology Co., Ltd. | Hangzhou, CN | Company | 53 |
| 69 | Johnson & Johnson | Skillman, NJ | Company | 53 |
| 70 | Action Service & Distributie B.V. | Zwaagdijk-Oost, NL | Company | 52 |
| 71 | Guangzhou Jinchen Trading Co., Ltd. | Guangzhou, CN | Company | 52 |
| 72 | Skechers U.S.A., Inc. II | Manhattan Beach, CA | Company | 52 |
| 73 | Alani Nutrition LLC | Boca Raton, FL | Company | 51 |
| 74 | FARMACIAS DE SIMILARES, S.A. DE C.V. | JUAREZ, MEXICO CITY, MX | Company | 51 |
| 75 | MAO IP HOLDING COMPANY, LLC | Atlantic City, NJ | Company | 51 |
| 76 | PHARMAESSENTIA CORPORATION | Taipei City 115, TW | Company | 51 |
| 77 | Rhoda Ariola | West Hills, CA | Individual | 51 |
| 78 | Shiseido Company, Limited | JP | Company | 51 |
| 79 | Société des Produits Nestlé S.A. | Vevey, CH | Company | 51 |
| 80 | Xianting Wu | Guangdong Province, CN | Individual | 51 |
| 81 | Amorepacific Corporation | KR | Company | 50 |
| 82 | AutoX, Inc. | Grand Cayman, KY | Company | 50 |
| 83 | Fuyang Jiaweizhi E-commerce Co., Ltd. | Fuyang,Anhui, CN | Company | 50 |
| 84 | Juno Therapeutics, Inc. | US | Company | 50 |
| 85 | Merck Sharp & Dohme B.V. | HAARLEM, NL | Company | 50 |
| 86 | Samsung Electronics Co., Ltd. | Suwon City, Kyung Ki Do, KR | Company | 50 |
| 87 | Yiwu Qixuan Electronic Commerce Co. LTD | Jinhua, Zhejiang, CN | Company | 50 |
| 88 | Ling Gao | Longhua,Shenzhen,, CN | Individual | 49 |
| 89 | Novartis AG | CH | Company | 49 |
| 90 | Total Biotecnologia Industria e Comercio S/A | CURITIBA - PR, BR | Company | 49 |
| 91 | Conair LLC | Stamford, CT | Company | 48 |
| 92 | GLAXO GROUP LIMITED | Brentford, Middlesex, GB | Company | 48 |
| 93 | MGA ENTERTAINMENT, INC. | Chatsworth, CA | Company | 48 |
| 94 | lululemon athletica canada inc. | Vancouver, BC, CA | Company | 48 |
| 95 | Compton Unified School District | Compton, CA | Company | 47 |
| 96 | Guangzhou Qiji Trading Co., Ltd. | Guangzhou, Guangdong, CN | Company | 47 |
| 97 | Helena Holding Company | Collierville, TN | Company | 47 |
| 98 | MVP Disc Sports, LLC | Marlette, MI | Company | 47 |
| 99 | Tether Operations, S.A. de C.V. | San Salvador, SV | Company | 47 |
| 100 | Anker Innovations Limited | CN | Company | 46 |