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Rankings

Biggest U.S. trademark owners, 1996

The 100 owners that filed the most U.S. trademark applications in 1996. Together they filed 10,220 of the 178,310 applications that year (5.7%).

Who the top filers of 1996 are

Based inOwners in the top 100ApplicationsRegistered
United States919,47942%
China, individuals00–
China, companies00–
Elsewhere974142%

55 of the 100 were not in the 1995 top 100; the highest-placed newcomers are NABISCO BRANDS COMPANY (14), HARD CANDY, INC. (17), PEPSICO, INC. (21). The biggest climber is Microsoft Corporation, from 71 to 23.

Counts are distinct applications with a filing date in 1996, grouped by the owner name and address on record, so one business filing under several names appears more than once. "Registered" means a registration has issued. Source: USPTO daily trademark files.

Top 100: 1996 filings

# Owner Location Type 1996 filings
1 MATTEL INC. HAWTHORNE, CA Company 566
2 VIACOM INTERNATIONAL INC. NEW YORK, NY Company 478
3 SABAN ENTERTAINMENT, INC. BURBANK, CA Company 391
4 MCI COMMUNICATIONS CORPORATION WASHINGTON, DC Company 378
5 HASBRO, INC. PAWTUCKET, RI Company 357
6 ZIFF-DAVIS PUBLISHING COMPANY NEW YORK, NY Company 320
7 KRAFT FOODS, INC. NORTHFIELD, IL Company 248
8 INTERNATIONAL DATA GROUP, INC. FRAMINGHAM, MA Company 225
9 AT&T CORP. NEW YORK, NY Company 212
10 SARA LEE CORPORATION WINSTON-SALEM, NC Company 207
11 HEARST CORPORATION, THE – Company 157
12 ANHEUSER-BUSCH, INCORPORATED ST. LOUIS, MO Company 147
13 TWENTIETH CENTURY FOX FILM CORPORATION LOS ANGELES, CA Company 145
14 NABISCO BRANDS COMPANY WILMINGTON, DE Company 134
15 FORD MOTOR COMPANY Dearborn, MI Company 126
16 TIME WARNER ENTERTAINMENT COMPANY, L.P. NEW YORK, NY Company 121
17 HARD CANDY, INC. BEVERY HILLS, CA Company 117
18 JOHNSON & JOHNSON – Company 111
19 SMITHKLINE BEECHAM CORPORATION PHILADELPHIA, PA Company 110
20 LISCO, INC. TAMPA, FL Company 109
21 PEPSICO, INC. PURCHASE, NY Company 109
22 LUCENT TECHNOLOGIES INC. MURRAY HILL, NJ Company 108
23 Microsoft Corporation Redmond, WA Company 101
24 BUGLE BOY INDUSTRIES, INC. SIMI VALLEY, CA Company 96
25 WAL-MART STORES, INC. BENTONVILLE, AR Company 96
26 LUCAS, MARSHALL San Diego, CA Individual 95
27 INFOLOOK INC SECAUCUS, NJ Company 94
28 PARAMOUNT PICTURES CORPORATION LOS ANGELES, CA Company 94
29 MOTOROLA, INC. – Company 89
30 GPS (DELAWARE), INC. SAN BRUNO, CA Company 88
31 SARAMAR CORPORATION DOVER, DE Company 88
32 INTERNATIONAL BUSINESS MACHINES CORPORATION ARMONK, NY Company 86
33 ADDISON-WESLEY EDUCATIONAL PUBLISHERS INC. READINGS, MA Company 84
34 BAYER CORPORATION ELKHART, IN Company 84
35 LAND O'LAKES, INC. ARDEN HILLS, MN Company 82
36 CosMedic Concepts, Inc. Scottsdale, AZ Company 81
37 Sloan, Bruce D. Kansas City, MO Individual 81
38 REVLON CONSUMER PRODUCTS CORPORATION NEW YORK, NY Company 80
39 MEAD CORPORATION, THE DAYTON, OH Company 78
40 DISCOVERY COMMUNICATIONS, INC. BETHESDA, MD Company 77
41 MARS, INCORPORATED MCLEAN, VA Company 77
42 6 Pak, Inc. Phoenix, AZ Company 76
43 CAP TOYS INC. ORANGE VILLAGE, OH Company 76
44 PACIFIC TELESIS GROUP SAN FRANCISCO, CA Company 76
45 KEYCORP CLEVELAND, OH Company 75
46 SONY KABUSHIKI KAISHA TOKYO, JP Company 75
47 MEREDITH CORPORATION DES MOINES, IA Company 74
48 E.I. DU PONT DE NEMOURS AND COMPANY WILMINGTON, DE Company 73
49 GENERAL NUTRITION INVESTMENT COMPANY PITTSBURGH, PA Company 73
50 HEWLETT-PACKARD COMPANY PALO ALTO, CA Company 73
51 MILLER BREWING COMPANY MILWAUKEE, WI Company 72
52 Arabela Holding S.A. de C.V. 16210 Mexico, D.F., MX Company 71
53 MCDONALD'S CORPORATION OAK BROOK, IL Company 71
54 PHILOSOPHY, INC. PHOENIX, AZ Company 71
55 BELL ATLANTIC CORPORATION PHILADELPHIA, PA Company 69
56 MARK GOODSON PRODUCTIONS, LLC Santa Monica, CA Company 69
57 PFIZER INC. NEW YORK, NY Company 68
58 TRENDMASTERS, INC. LAGUNA BEACH, CA Company 68
59 Dayton-Hudson Corporation Minneapolis, MN Company 67
60 Universal City Studios, Inc. Universal City, CA Company 66
61 ABBOTT LABORATORIES NORTH CHICAGO, IL Company 65
62 AMERICA ONLINE, INC. VIENNA, VA Company 65
63 U S WEST, INC. ENGLEWOOD, CO Company 65
64 Parisi, Dan Whippany, NJ Individual 64
65 SOCIETE DES PRODUITS NESTLE S.A. CH-1800 VEVEY, CH Company 63
66 CIBA-GEIGY CORPORATION ARDSLEY, NY Company 62
67 ELI LILLY AND COMPANY – Company 62
68 INTEL CORPORATION SANTA CLARA, CA Company 62
69 NBA PROPERTIES, INC. NEW YORK, NY Company 62
70 QVC, INC. WEST CHESTER, PA Company 62
71 Wm. Wrigley Jr. Company Chicago, IL Company 62
72 El Paso Energy Corporation El Paso, TX Company 61
73 ILLINOIS TOOL WORKS, INC. Glenview, IL Company 60
74 Maharishi Ayur-Ved Products International, Inc. Colorado Springs, CO Company 60
75 PROCTER & GAMBLE COMPANY, THE – Company 60
76 TIGER ELECTRONICS, INC. VERNON HILLS, IL Company 60
77 MARVEL CHARACTERS, INC. Burbank, CA Company 59
78 Acme Commercial Corporation Glen Allen, VA Company 58
79 CHEVYS, INC. EMERYVILLE, CA Company 58
80 General Public Utilities Corporation Parsippany, NJ Company 58
81 ICON Health & Fitness, Inc. LOGAN, UT Company 58
82 LISA FRANK, INC. TUCSON, AZ Company 58
83 Hearst Communications, Inc. New York, NY Company 57
84 TWIN LABORATORIES, INC. RONKONKOMA, NY Company 57
85 AutoNation Incorporated Ft. Lauderdale, FL Company 56
86 BLACK & DECKER CORPORATION, THE TOWSON, MD Company 56
87 BLACK ENTERTAINMENT TELEVISION, INC. WASHINGTON, DC Company 56
88 CMP MEDIA INC. MANHASSET, NY Company 56
89 ITT INDUSTRIES, INC. WHITE PLAINS, NY Company 56
90 MONSANTO COMPANY ST. LOUIS, MO Company 56
91 COLGATE-PALMOLIVE COMPANY NEW YORK, NY Company 55
92 KAL KAN FOODS, INC. LOS ANGELES, CA Company 55
93 TIME INC. NEW YORK, NY Company 55
94 INTERNATIONAL PAPER COMPANY STAMFORD, CT Company 54
95 UNITED STATES POSTAL SERVICE N.W. WASHINGTON, DC Company 54
96 AMERICAN STORES COMPANY PHILADELPHIA, PA Company 53
97 COX INTERACTIVE MEDIA, INC. ATLANTA, GA Company 53
98 E. R. SQUIBB & SONS, INC. PRINCETON NJ. Company 53
99 AMERICAN BEAUTY FIFTY STATES CORP. Redondo Beach, CA Company 52
100 Platinum Technology, Inc. New York City, NY Company 52

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