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Rankings

Biggest U.S. trademark owners, 1997

The 100 owners that filed the most U.S. trademark applications in 1997. Together they filed 9,562 of the 190,561 applications that year (5%).

Who the top filers of 1997 are

Based inOwners in the top 100ApplicationsRegistered
United States878,49745%
China, individuals00–
China, companies00–
Elsewhere131,06552%

49 of the 100 were not in the 1996 top 100; the highest-placed newcomers are ZIFF DAVIS, INC. (9), WNBA ENTERPRISES, LLC (17), AMERICAN INTERNATIONAL GROUP, INC. (24). The biggest climber is INTERNATIONAL PAPER COMPANY, from 94 to 31.

Counts are distinct applications with a filing date in 1997, grouped by the owner name and address on record, so one business filing under several names appears more than once. "Registered" means a registration has issued. Source: USPTO daily trademark files.

Top 100: 1997 filings

# Owner Location Type 1997 filings
1 MATTEL INC. HAWTHORNE, CA Company 517
2 INTERNATIONAL DATA GROUP, INC. FRAMINGHAM, MA Company 218
3 VIACOM INTERNATIONAL INC. NEW YORK, NY Company 217
4 MCI COMMUNICATIONS CORPORATION WASHINGTON, DC Company 209
5 TRENDMASTERS, INC. LAGUNA BEACH, CA Company 188
6 TWENTIETH CENTURY FOX FILM CORPORATION LOS ANGELES, CA Company 176
7 TIME WARNER ENTERTAINMENT COMPANY, L.P. NEW YORK, NY Company 163
8 HASBRO, INC. PAWTUCKET, RI Company 155
9 ZIFF DAVIS, INC. NEW YORK, NY Company 155
10 FORD MOTOR COMPANY Dearborn, MI Company 151
11 Microsoft Corporation Redmond, WA Company 144
12 NABISCO BRANDS COMPANY WILMINGTON, DE Company 139
13 E.I. DU PONT DE NEMOURS AND COMPANY WILMINGTON, DE Company 138
14 AT&T CORP. NEW YORK, NY Company 135
15 SARA LEE CORPORATION WINSTON-SALEM, NC Company 131
16 HEARST CORPORATION, THE – Company 130
17 WNBA ENTERPRISES, LLC SECAUCUS, NJ Company 127
18 ANHEUSER-BUSCH, INCORPORATED ST. LOUIS, MO Company 124
19 SMITHKLINE BEECHAM CORPORATION PHILADELPHIA, PA Company 122
20 LUCENT TECHNOLOGIES INC. MURRAY HILL, NJ Company 121
21 JOHNSON & JOHNSON – Company 116
22 SABAN ENTERTAINMENT, INC. BURBANK, CA Company 112
23 AMERICA ONLINE, INC. VIENNA, VA Company 106
24 AMERICAN INTERNATIONAL GROUP, INC. New York, NY Company 106
25 SCHOLASTIC INC. NEW YORK, NY Company 102
26 KRAFT FOODS, INC. NORTHFIELD, IL Company 101
27 PARAMOUNT PICTURES CORPORATION LOS ANGELES, CA Company 101
28 SARAMAR CORPORATION DOVER, DE Company 101
29 U S WEST, INC. ENGLEWOOD, CO Company 101
30 MONSANTO COMPANY ST. LOUIS, MO Company 98
31 INTERNATIONAL PAPER COMPANY STAMFORD, CT Company 96
32 DAIMLER-BENZ AKTIENGESELLSCHAFT STUTTGART (UNTERTURKHEIM), DE Company 95
33 INTERNATIONAL BUSINESS MACHINES CORPORATION ARMONK, NY Company 95
34 CMP MEDIA INC. MANHASSET, NY Company 94
35 MILLER BREWING COMPANY MILWAUKEE, WI Company 94
36 HEWLETT-PACKARD COMPANY PALO ALTO, CA Company 93
37 REVLON CONSUMER PRODUCTS CORPORATION NEW YORK, NY Company 93
38 WARNACO INC. BRIDGEPORT, CT Company 91
39 XEROX CORPORATION – Company 89
40 MOTOROLA, INC. – Company 87
41 PRIMECO PERSONAL COMMUNICATIONS L.P. Westlake, TX Company 87
42 NUTRIPLUS, LLC New York, NY Company 86
43 BLACK & DECKER CORPORATION, THE TOWSON, MD Company 82
44 SEA WORLD, INC. SAN DIEGO, CA Company 82
45 Lucasfilm, Ltd. North Hollywood, CA Company 80
46 QUALCOMM INCORPORATED SAN DIEGO, CA Company 80
47 AMWAY CORPORATION ADA, MI Company 79
48 Disney Enterprises, Inc. Burbank, CA Company 79
49 FANCY PUBLICATIONS, INC. LOS ANGELES, CA Company 79
50 ERNST & YOUNG U.S. LLP NEW YORK, NY Company 78
51 LISCO, INC. TAMPA, FL Company 77
52 PFIZER INC. NEW YORK, NY Company 77
53 PROCTER & GAMBLE COMPANY, THE – Company 77
54 COTY US INC. NEW YORK, NY Company 76
55 PHILOSOPHY, INC. PHOENIX, AZ Company 76
56 GENERAL NUTRITION INVESTMENT COMPANY PITTSBURGH, PA Company 75
57 MARS, INCORPORATED MCLEAN, VA Company 75
58 PACIFIC TELESIS GROUP SAN FRANCISCO, CA Company 75
59 L'OREAL – Company 74
60 SEARS, ROEBUCK AND CO. CHICAGO, IL Company 73
61 SONY KABUSHIKI KAISHA TOKYO, JP Company 73
62 WMS Gaming, Inc. Chicago, IL Company 73
63 BOEING COMPANY, THE SEATTLE, WA Company 72
64 SIEMENS AKTIENGESELLSCHAFT MUNICH, DE Company 71
65 ILLINOIS TOOL WORKS, INC. Glenview, IL Company 70
66 BELLSOUTH CORPORATION ATLANTA, GA Company 69
67 FMR CORP. BOSTON, MA Company 69
68 GUTHY-RENKER CORPORATION PALM DESERT, CA Company 69
69 QVC, INC. WEST CHESTER, PA Company 69
70 ELECTRONIC DATA SYSTEMS CORPORATION PLANO, TX Company 68
71 NOVARTIS AG BASEL, CH Company 68
72 HARTFORD FIRE INSURANCE COMPANY HARTFORD, CT Company 67
73 MERCANTILE STORES COMPANY, INC. WILMINGTON, DE Company 67
74 PRICE WATERHOUSE LLP NEW YORK, NY Company 67
75 CONAGRA BRANDS, INC. OMAHA, NE Company 66
76 Limited Too, Inc. Columbus, OH Company 66
77 INTEL CORPORATION SANTA CLARA, CA Company 65
78 TIGER ELECTRONICS, INC. VERNON HILLS, IL Company 65
79 BAKER HUGHES INCORPORATED Houston, TX Company 64
80 CARGILL, INCORPORATED MINNEAPOLIS, MN Company 64
81 KIEWIT DIVERSIFIED GROUP INC Omaha, NE Company 64
82 Universal City Studios, Inc. Universal City, CA Company 64
83 VITAQUEST INTERNATIONAL, INC. WEST CALDWELL, NJ Company 63
84 ARAMIS INC. NEW YORK, NY Company 62
85 AVON PRODUCTS, INC. – Company 62
86 COMMTEK COMMUNICATIONS CORPORATION – Company 62
87 Hearst Communications, Inc. New York, NY Company 62
88 MARVEL CHARACTERS, INC. Burbank, CA Company 61
89 YAMAHA CORPORATION HAMAMATSU-SHI, SHIZUOKA-KEN, JP Company 61
90 ZD INC. NEW YORK, NY Company 61
91 MG TAYLOR CORPORATION PALO ALTO, CA Company 60
92 Xerox Corporation Norwalk, CT Company 60
93 ABBOTT LABORATORIES NORTH CHICAGO, IL Company 59
94 BAYER CORPORATION ELKHART, IN Company 59
95 SERVICE MERCHANDISE COMPANY, INC. NASHVILLE, TN Company 59
96 ENRICH CORPORATION, THE OREM, UT Company 57
97 MARY KAY, INC. DALLAS, TX Company 57
98 WEIDER NUTRITION INTERNATIONAL, INC. SALT LAKE CITY, UT Company 57
99 Atlantic Richfield Company Los Angeles, CA Company 56
100 CISCO TECHNOLOGY, INC. SAN JOSE, CA Company 56

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