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Rankings

Biggest U.S. trademark owners, 1998

The 100 owners that filed the most U.S. trademark applications in 1998. Together they filed 9,269 of the 198,431 applications that year (4.7%).

Who the top filers of 1998 are

Based inOwners in the top 100ApplicationsRegistered
United States908,22645%
China, individuals00–
China, companies00–
Elsewhere101,04346%

43 of the 100 were not in the 1997 top 100; the highest-placed newcomers are WAL-MART STORES, INC. (15), AMRION, INC. (16), ELI LILLY AND COMPANY (23). The biggest climber is ZD INC., from 90 to 9.

Counts are distinct applications with a filing date in 1998, grouped by the owner name and address on record, so one business filing under several names appears more than once. "Registered" means a registration has issued. Source: USPTO daily trademark files.

Top 100: 1998 filings

# Owner Location Type 1998 filings
1 MATTEL INC. HAWTHORNE, CA Company 433
2 VIACOM INTERNATIONAL INC. NEW YORK, NY Company 195
3 Universal City Studios, Inc. Universal City, CA Company 186
4 FORD MOTOR COMPANY Dearborn, MI Company 178
5 LISCO, INC. TAMPA, FL Company 176
6 TRENDMASTERS, INC. LAGUNA BEACH, CA Company 172
7 JOHNSON & JOHNSON – Company 169
8 U S WEST, INC. ENGLEWOOD, CO Company 163
9 ZD INC. NEW YORK, NY Company 161
10 TIME WARNER ENTERTAINMENT COMPANY, L.P. NEW YORK, NY Company 156
11 AT&T CORP. NEW YORK, NY Company 147
12 SABAN ENTERTAINMENT, INC. BURBANK, CA Company 147
13 INTERNATIONAL DATA GROUP, INC. FRAMINGHAM, MA Company 139
14 TWENTIETH CENTURY FOX FILM CORPORATION LOS ANGELES, CA Company 138
15 WAL-MART STORES, INC. BENTONVILLE, AR Company 128
16 AMRION, INC. Boulder, CO Company 118
17 NABISCO BRANDS COMPANY WILMINGTON, DE Company 115
18 LUCENT TECHNOLOGIES INC. MURRAY HILL, NJ Company 114
19 PROCTER & GAMBLE COMPANY, THE – Company 113
20 Disney Enterprises, Inc. Burbank, CA Company 111
21 NOVARTIS AG BASEL, CH Company 110
22 L'OREAL – Company 109
23 ELI LILLY AND COMPANY – Company 108
24 PRICE WATERHOUSE LLP NEW YORK, NY Company 107
25 SMITHKLINE BEECHAM CORPORATION PHILADELPHIA, PA Company 106
26 KRAFT FOODS, INC. NORTHFIELD, IL Company 105
27 WARNACO INC. BRIDGEPORT, CT Company 105
28 GENERAL NUTRITION INVESTMENT COMPANY PITTSBURGH, PA Company 103
29 Microsoft Corporation Redmond, WA Company 102
30 SWIMC, INC. Newark, DE Company 99
31 ABBOTT LABORATORIES NORTH CHICAGO, IL Company 98
32 COOPERS & LYBRAND INTERNATIONAL CH-8006, Zurich, CH Company 95
33 CISCO TECHNOLOGY, INC. SAN JOSE, CA Company 94
34 SIEMENS AKTIENGESELLSCHAFT MUNICH, DE Company 93
35 AVON PRODUCTS, INC. – Company 92
36 Fox Family Properties, Inc. Los Angeles, CA Company 92
37 HASBRO, INC. PAWTUCKET, RI Company 92
38 MARS, INCORPORATED MCLEAN, VA Company 90
39 Neways, Inc. Salem, UT Company 90
40 SARA LEE CORPORATION WINSTON-SALEM, NC Company 90
41 NBA PROPERTIES, INC. NEW YORK, NY Company 89
42 MOTOROLA, INC. – Company 88
43 WEIDER NUTRITION INTERNATIONAL, INC. SALT LAKE CITY, UT Company 88
44 E.I. DU PONT DE NEMOURS AND COMPANY WILMINGTON, DE Company 85
45 INTERNATIONAL BUSINESS MACHINES CORPORATION ARMONK, NY Company 84
46 SEARS, ROEBUCK AND CO. CHICAGO, IL Company 82
47 METAGENICS, INC. Aliso Viejo, CA Company 81
48 DISCOVERY COMMUNICATIONS, INC. BETHESDA, MD Company 80
49 PEPSICO, INC. PURCHASE, NY Company 78
50 NINTENDO OF AMERICA INC. Redmond, WA Company 77
51 ANHEUSER-BUSCH, INCORPORATED ST. LOUIS, MO Company 76
52 OneSoft Corporation Annandale, VA Company 75
53 Evenflo Company, Inc. Vandalia, OH Company 73
54 HEWLETT-PACKARD COMPANY PALO ALTO, CA Company 73
55 BRUNSWICK CORPORATION CHICAGO 5, IL Company 72
56 ECOLAB INC. ST. PAUL, MN Company 72
57 FANCY PUBLICATIONS, INC. LOS ANGELES, CA Company 72
58 BAYER CORPORATION ELKHART, IN Company 71
59 GENERAL MOTORS CORPORATION DETROIT 2, MI Company 71
60 AMERICAN STORES COMPANY PHILADELPHIA, PA Company 68
61 INTERNATIONAL FAMILY ENTERTAINMENT, INC. LOS ANGELES, CA Company 68
62 PARAMOUNT PICTURES CORPORATION LOS ANGELES, CA Company 68
63 ERNST & YOUNG U.S. LLP NEW YORK, NY Company 67
64 Cartoon Network, Inc., The Atlanta, GA Company 66
65 SONY KABUSHIKI KAISHA TOKYO, JP Company 66
66 CONAGRA BRANDS, INC. OMAHA, NE Company 65
67 MARTHA STEWART LIVING OMNIMEDIA LLC NEW YORK, NY Company 65
68 MCDONALD'S CORPORATION OAK BROOK, IL Company 65
69 MEDTRONIC, INC. MINNEAPOLIS, MN Company 65
70 Kellogg Company Battle Creek, MI Company 64
71 SHERWIN-WILLIAMS COMPANY, THE CLEVELAND, OH Company 64
72 TURNER ENTERTAINMENT CO. ATLANTA, GA Company 64
73 BLACK & DECKER CORPORATION, THE TOWSON, MD Company 63
74 GTE CORPORATION NEW YORK, NY Company 63
75 ILLINOIS TOOL WORKS, INC. Glenview, IL Company 63
76 INTERFACE, INC. LAGRANGE, GA Company 63
77 KIMBERLY-CLARK CORPORATION NEENAH, WI Company 63
78 PLEASANT COMPANY MADISON, WI Company 63
79 REVLON CONSUMER PRODUCTS CORPORATION NEW YORK, NY Company 63
80 ZIFF DAVIS, INC. NEW YORK, NY Company 63
81 ODDZON, INC . PAWTUCKET, RI Company 62
82 Panthers BRHC Limited Boca Raton, FL Company 62
83 BRISTOL-MYERS SQUIBB COMPANY NEW YORK, NY Company 61
84 COSTCO WHOLESALE CORPORATION KIRKLAND, WA Company 61
85 MILLER BREWING COMPANY MILWAUKEE, WI Company 61
86 CMP MEDIA INC. MANHASSET, NY Company 60
87 TIMES MIRROR COMPANY, THE LOS ANGELES, CA Company 60
88 BANK OF AMERICA CORPORATION CHARLOTTE, NC Company 59
89 Hearst Communications, Inc. New York, NY Company 59
90 INTERNATIONAL PAPER COMPANY STAMFORD, CT Company 59
91 MONSANTO COMPANY ST. LOUIS, MO Company 59
92 NORTHWEST AIRLINES, INC. ST. PAUL, MN Company 59
93 PHILOSOPHY, INC. PHOENIX, AZ Company 59
94 WARNACO U.S., INC. New York, NY Company 59
95 ME LICENSING CORPORATION WILMINGTON, DE Company 58
96 PUBLIC BROADCASTING SERVICE WASHINGTON, DC Company 58
97 A & E Television Networks New York, NY Company 57
98 Atlantic Richfield Company Los Angeles, CA Company 57
99 MASTERCARD INTERNATIONAL INCORPORATED NEW YORK, NY Company 57
100 Playboy Enterprises, Inc. Chicago, IL Company 57

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