Year in Review

2024 in U.S. trademarks

2024 was a growth year, not a slump. U.S. trademark applications rose about 9% on 2023, to roughly 597,000, the first increase since the 2021 record. Filing volume is still below the 2020-2021 pandemic peak but well above anything before it: every year since 2020 has seen more applications than any year up to 2019.

A read of the 2024 U.S. trademark filing year, drawn from USPTO bulk data. Below: the headline numbers, where the activity concentrated, who filed the most, and what's worth flagging beyond the totals.

597,126
Applications filed
+9%
YoY vs 2023
326,280
Already registered
98,688
Still pending

Five-year context

Total annual filings, 2020–2024. Locates this year's volume against the recent baseline.

2020
665,727
2021
673,574
2022
551,244
2023
547,946
2024
597,126

Filings by month, 2024

Within-year seasonality. Volume usually peaks in Q4 (year-end product launches) and dips around major U.S. holidays. Material deviation from that pattern is itself a signal.

Jan
47,976
Feb
43,799
Mar
49,072
Apr
51,597
May
51,537
Jun
46,673
Jul
50,387
Aug
50,419
Sep
51,385
Oct
52,965
Nov
47,823
Dec
53,493

Top 10 classes by filings, 2024

Where the trademark activity actually concentrated. Click any class for the full deep-dive.

  1. #1
    Class 9: Computers & Electronics 71,972 · 12.1% of year
  2. #2
    Class 35: Advertising & Business 65,234 · 10.9% of year
  3. #3
  4. #4
    Class 25: Clothing 61,922 · 10.4% of year
  5. #5
    Class 42: Computer & Scientific 48,193 · 8.1% of year
  6. #6
    Class 21: Housewares 32,321 · 5.4% of year
  7. #7
    Class 28: Toys & Sporting Goods 30,662 · 5.1% of year
  8. #8
    Class 3: Cosmetics & Cleaning 29,204 · 4.9% of year
  9. #9
    Class 5: Pharmaceuticals 28,113 · 4.7% of year
  10. #10
    Class 16: Paper Goods 24,128 · 4% of year

Most-active filers, 2024

The 10 entities that filed the most applications this year.

  1. #1 Games Global USA Inc. 471
  2. #2 LIGHT & WONDER, INC. 419
  3. #3 MYEAGLE PTE. LTD. 418
  4. #4 L'OREAL 391
  5. #5 Euro Games Technology Ltd. 386
  6. #6 Kennedy, Randolph Dennis 333
  7. #7 Shenzhen Yunchu'an Trading Co., Ltd. 323
  8. #8 IGT 315
  9. #9 Shenzhen Lejing Business Consulting Co., Ltd. 312
  10. #10 MATTEL, INC. 288

Want this year-over-year context for your own filing? Use our class recommender to pin down which Nice classes apply, or check a proposed mark against the full registered corpus.

Last editorial review: · Underlying data refreshed daily from USPTO.