2025 in U.S. trademarks

Five-year context

Total annual filings, 2021–2025. Locates this year's volume against the recent baseline.

Filings by month, 2025

Within-year seasonality. Volume usually peaks in Q4 (year-end product launches) and dips around major U.S. holidays. Material deviation from that pattern is itself a signal.

Top 10 classes by filings, 2025

Where the trademark activity actually concentrated. Click any class for the full deep-dive.

1. #1
   Class 9: Computers & Electronics 80,275 · 12.8% of year
2. #2
   Class 41: Education & Entertainment 76,952 · 12.3% of year
3. #3
   Class 35: Advertising & Business 69,565 · 11.1% of year
4. #4
   Class 25: Clothing 64,029 · 10.2% of year
5. #5
   Class 42: Computer & Scientific 59,015 · 9.4% of year
6. #6
   Class 5: Pharmaceuticals 33,129 · 5.3% of year
7. #7
   Class 3: Cosmetics & Cleaning 33,092 · 5.3% of year
8. #8
   Class 28: Toys & Sporting Goods 30,545 · 4.9% of year
9. #9
   Class 21: Housewares 29,158 · 4.7% of year
10. #10
    Class 16: Paper Goods 25,621 · 4.1% of year

Most-active filers, 2025

The 10 entities that filed the most applications this year.

1. #1 LIGHT & WONDER, INC. 677
2. #2 Games Global USA Inc. 621
3. #3 L'OREAL 455
4. #4 L'Oreal USA S/D, Inc. 422
5. #5 Allseason IpCo, LLC 403
6. #6 Walmart Apollo, LLC 394
7. #7 E. & J. Gallo Winery 374
8. #8 Aristocrat Technologies, Inc. 332
9. #9 IGT 328
10. #10 Gannett Ventures LLC 308